Facebook Marketing Trends – 2017
Facebook is the world’s biggest social network with 1.94 billion monthly active users. And it has been constantly evolving and seen a lot of changes over the years not only for users but also for marketers.
In fact, over the past few years, there have been drastic changes, and keeping up can become quite a challenge. Today, we share some tips to help you keep with the features that are trending in 2017. Here we go.
Retargeting is a wonderful way to reach out to prospective buyers. Now remind your prospective customers at the right place and right time. Facebook has been adding a lot of options to help marketers reach out to the right people.
This is possible with Facebook dynamic ads. For instance, if you are a retailer of handbags, you could reach out to people who’ve visited your website. You could also reach out to people who have shown interest in a product similar to yours.
Videos make up less than 1% of all posts on Facebook. However, 7.15% of all the reach on the platform is from video posts. And that’s a number that’s growing fast.
Video posts are ruling the roost on social media, and YouTube is fast becoming the biggest competitor to YouTube in terms of video uploads.
Now’s the right to dive into this trend and make the most of it becomes crowded.
You don’t have to be a pro to shoot awesome-sauce videos. Here’s a wonderful guide to help you shoot videos like a pro.
Call to Action
Facebook recently added this feature and if you have a Facebook page, you should use it to your advantage. The CTA button sits on the right hand side just beneath the cover photo. It’s a great way to help your followers to reach out to you.
Use Bots to Your Advantage
Customer service need not be expensive. ChatBots make it easy to provide support to your customers and prospective customers.
If you thought, that’d be a lot of wasted time and effort, think again.
ChatBots are constantly evolving, and have become quite smart these days. In 2017, ChatBots are a wonderful alternative to having human chat operators.
There you go. Those are 4 interesting trends that you must use to your advantage if you already aren’t. Should you have any questions or more ideas, feel free to let us know. Try Marketing Rocket risk free here.