How to Build a Landing Page that Generates a Huge Email List
According to a 2016 survey carried out by the Direct Marketing Association (DMA) and Demand Metric, the average ROI of email marketing is 122%. That’s 4 times better than any other marketing strategy including direct mail, social media marketing and PPC.
If you are looking to build a huge email list, a landing page is a great idea. Here are some tips to help you build a conversion-friendly landing page to blow up your email list.
Have a Clear Message
When a visitor lands on your page, he is looking for something. Your visitors want to know whether your landing page is worth their while.
The moment visitors land on your page, the message should be loud and clear. This will convince them to explore your landing page further.
Benefit, Benefit, Benefit
Once you have clarity about the message, it’s time to build on it.
But, stop right there.
Don’t talk about the features of your offer just yet.
Right now, your visitors are still looking for clues to make up their mind.
Show them how your offer can benefit them rather than focusing on features. The features can come later once you’ve convinced them to scroll further.
Tidy and Simple Design
Grabbing your visitors’ attention is important. But that does not mean you cram your page with all kinds of design elements. Keep it simple. Include only those elements and features you need to get the job done. Anything more is a distraction, and that’s the last thing you need.
Go for a clean, minimalist, single column design that your visitors can scroll through. The page should effortlessly lead them on to your CTA.
- Leverage white space to your advantage.
- Use big fonts to make your important message stand out.
- Use bullet lists to make your content easy to digest.
- Make use of videos to pack a punch and improve your conversions.
Take Time to Create a Good Call to Action
Avoid generic CTA wordings like “click here” or “read more”. They won’t get results you desire.
Keep it original and the tone should match that of your company.
If the tone of your company is fun, perhaps your CTA could be:
“Heck yeah! I want it”
That’s going to grab a lot of attention than a dull and drab “Subscribe now”.
So there you go. Those are our 4 top tips for building a landing page that can help you build a huge email list. Try those tips to improve your landing page conversion rate.
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