Part 2 of our 3 part MARKETING FORMULA presentation will guide you through some essential steps to ensuring you set up your campaign to hit the ground running!!
CREATE A FREE GIVEAWAY
As trusted marketing funnels will tell you…you are going to need to give something away in order to get those ideal contact details from potential customers.
The idea is to keep it short and simple with enticing content so that the customer feels they have hit the jackpot with the information you have just given them!!
BUILD A LANDING PAGE
This is the uphill battle that we all face…the elusive page that collects the data to help build a base for potential sales. Some call it a landing page others like to call it a squeeze page….we have MARKETING ROCKET!!
The main idea, is to create a webpage where the only action the user can take is entering in their email address in exchange for the free gift you created earlier.
Make sure not to include any other buttons or links or even navigation on this page, because any other available action will hurt the performance of this page.
The key factors to building an effective landing page:
- A compelling headline that grabs attention.
- An email capture box where the user can enter in their information and be taken to the “Thank You” page.
- A paragraph or two that explains what the user is about to receive and what benefits it will give them.
WRITE YOUR FOLLOW UP EMAILS
The goal of these emails is to build a trusting relationship with your subscribers, show them you really are an expert in your field, deliver great content, and remind them about the product you have for sale by giving them links back to your sales page.
Marketing Rocket includes an auto-responder that will assist in your communication, however it is up to you to create the effective content that will keep the sales ball rolling for your company.
YOUR SALES PAGE
Don’t be frightened here…part of the Marketing Rocket service is to assist you all the way to ensure you hit the ground running.
The simplest way to complete the page is to follow these three key rules
- Tell them what you have.
- Tell them what it will do for them.
- Tell them how to get it.
Remember, before they get to the sales page, they've already trusted you enough to give you their email, you've delivered your free gift which gave great value to them, you've sent them one or more emails that have showed them you're a real person who they can trust to give them great content.
SET UP YOUR SHOPPING CART
This stage ensures that you receive money for the sale f your product…the ADD TO CART or BUY NOW button that will take them to the order page or shopping card.
There a multiple amount of cart systems like PayPal or 1ShoppingCart…the decision here is yours and yours alone!!