For people who’re new to online marketing, Facebook Ads are a popular option. Although more than 90% marketers claim to use Facebook ads, many don’t see the desired results. Here, we’ll take a look at four common mistakes people make when setting Facebook Ad campaigns, and how you can steer clear of them to make your campaign a roaring success.
Inappropriate TargetingIf you don’t target your ads correctly, your ads will reach people who don’t care about them. You may get everything else right, but if the targeting is not spot on, there’s no point.So, how to target your ads efficiently?First, try to create a buyer persona. Map out the profile of your ideal customer by identifying the following details.