Online Marketing Tips & Tricks for Success

Welcome to our Blog. Each week we will share with you some quick advice on simple things you can implement right now to improve your online and overall business success.

AdWords Headline Templates that are Super Effective

AdWords Headline Templates that are Super Effective
AdWords Headline Templates that are Super Effective

You are getting ready to set up your Google AdWords campaign. You are confident it should take no more than a few minutes. Now, you are at the section where you have to write your ad copy.

You are sure, this shouldn’t take more than a few seconds. Yet, after scratching your head for 30 minutes, you find yourself staring at a blank ad.

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Using Directional Cues to Move Visitors into Action

Using Directional Cues to Move Visitors into Action
Using Directional Cues to Move Visitors into Action

Your landing page is ready. You’ve crafted a stellar headline and sub-headline. You’ve poured in hours to craft a highly persuasive copy. Your lead conversion form is simply perfect. Your CTA is spot on, and so is your page hierarchy. Every part of your landing page has fallen in place to convert your visitors.

And your landing page is ready for launch, right? Not yet.

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Why You Should Consider SnapChat Marketing in 2017

Why You Should Consider SnapChat Marketing in 2017
Why You Should Consider SnapChat Marketing in 2017

Social media marketing has seen a huge shift over the past year. Platforms like Twitter are not generating the traffic for marketers like they used to, while Facebook is making a comeback with paid advertising.

This shift has led marketers to look for greener pastures. With close to 200 million monthly active users, and an average of 2.5 billion snaps shared per day, no wonder that more and more marketers are now turning to Snapchat.

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Message Mismatch Can Destroy Your PPC Campaign

Message Mismatch Can Destroy Your PPC Campaign
Message Mismatch Can Destroy Your PPC Campaign

It’s a proven fact that feelings play a crucial role in influencing your prospective customers’ buying behaviour. So, it goes without saying that how you make someone feel is of paramount importance be it when you are speaking to someone face to face or whether they are on your landing page.

One feeling you never want to evoke in your prospective customers is that of confusion. Confusion makes one feel stupid. Will you purchase from a sales person who makes you feel like you’re dumb?

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Tips for Super Effective Video Marketing

Tips for Super Effective Video Marketing
Tips for Super Effective Video Marketing

Video marketing is the rising star of the marketing world. Big businesses of all kinds are taking up to video marketing to connect with their target customers, engage with them, and to ultimately, convert them.

According to a report by Syndacast, 74% of all Internet traffic will come from video. Other studies suggest that the word “video” in an email’s subject line can enhance open rates by as much as 20%.

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How to Repurpose Content for Other Platforms

How to Repurpose Content for Other Platforms

How to Repurpose Content for Other Platforms

 

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Four Essentials of an Effective CTA

Four Essentials of an Effective CTA

Four Essentials of an Effective CTA

Choosing an effective CTA is as much art as science. It may sound a lot like you are playing lottery, but there are a lot of things that go in the making of a successful CTA. These things include user experience best practices, layout and design principles, the copy as well the people who visit your page.

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Writing Stellar Copy for Your Landing Pages

Writing Stellar Copy for Your Landing Pages

Writing Stellar Copy for Your Landing Pages

Many marketers believe that their task is over once their landing page is live. That myth won’t serve you well at all. Digital marketing is all about proactive work. A successful landing page calls for constant, frequent and endless updates, and regular testing and retesting.

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