How to Generate More PPC Landing Page Traffic?
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It’s a proven fact that feelings play a crucial role in influencing your prospective customers’ buying behaviour. So, it goes without saying that how you make someone feel is of paramount importance be it when you are speaking to someone face to face or whether they are on your landing page.
One feeling you never want to evoke in your prospective customers is that of confusion. Confusion makes one feel stupid. Will you purchase from a sales person who makes you feel like you’re dumb?
Retargeting is a strategy many marketers use to boost their PPC campaign.
In a world where 98% of visitors leave without converting, retargeting makes a lot of sense. The point is that people are interested in your products/services, but they are just not ready.
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