Tips for Super Effective Video Marketing
Video marketing is the rising star of the marketing world. Big businesses of all kinds are taking up to video marketing to connect with their target customers, engage with them, and to ultimately, convert them.
It only makes sense for you to jump the bandwagon before your competition does. Here are some tips for making the most of video marketing.
Current Events and News
Newsjacking is in! Look around for interesting bits of current events or industry news. Think about ways of making the trending news bits into your video marketing.
Is there any industry news that’s relevant to your audience? Make use of it for your next video.
Perhaps, there’s a political event that’s garnering the attention of the entire world. Create a video around it.
Do Away with Boring
According to o Dharmesh Shah, CTO of HubSpot, boring video is the worst mistake a marketer can make.
Don’t be shy to make use of humour. Humour is one emotion that touches everyone. Infuse humour (in good taste of course), into your video marketing and you will see your engagement rates soar.
Focus on the Story, Not the Sale
Remember the last time you looked up a video online? Did you watch it for its content or did you watch it because it was selling you something? It’s a no brainer, right? Then why should your video be any different?
There are heaps of videos floating online that are simply promoting themselves instead of providing the audience with something valuable.
Be sure to provide value to your audience. Whether you are providing a solution, answering a question or providing some useful tips, the focus should be on providing value rather than placing your product.
There are many ways to make sure your video gets picked up by search engines. For a start, host the video on your domain instead of on third party video sites. Be sure to enable embedding so you can receive inbound links.
Descriptions play a crucial role when it comes to optimising your videos. Google’s spiders get an idea about your video from the description. So make the most of it and tell Google’s crawlers what topic/keywords your video is relevant to.
And, of course, don’t forget to tag your keywords using relevant keywords.
So there you go. Keep those 4 awesome-sauce tips in mind to make the most of your video marketing campaigns. And if you’re looking to create some slick landing pages, you need Marketing Rocket. What’s more, purchase the solution with our risk free trial.