A Campaign is an entire Sales Funnel or Marketing/Lead Generation Process. It holds all the Landing Pages, Auto Responders, and Statistics for its conversions.
In the campaign view, selecting a Campaign in the list will take you to the Visualiser so you can see an overview of what you have running in this campaign and in what order. But more on that later.A campaign is more like a named folder that contains all the statistics, pages and emails for that particular campaign, as such there is only 3 settings when creating a campaign:1) Name: Something to identify the campaign, whatever you like! This wont be viewable outside the admin interface2) Description: Something to describe the campaign (this is not mandatory)3) Category: This can be simply set to uncategorized, although if you're running large numbers of campaigns, or campaigns for multiple clients, then you might want to create a category to store all those campaigns in so you know which is which.
How easy is that!!
As mentioned above, if you're running many campaigns, or campaigns for multiple clients, then you might want to create a category to store all those campaigns in so you know which is which.
An Example Scenario might be:Peter is a Marketing Consultant, he runs campaigns for Cupcakes R Us and Toys Warehouse, he doenst want to get confused as to which campaigns are which, so he creates two categories, one called Cupcakes R Us, and one called Toys Warehouse, now when he creates a new Marketing Campaigns he can assign each Campaign to the relevant category, so he knows who owns what campaign. Nice Job Pete!