Auto Responders are emails that are automatically triggered in groups of mails called Sequences.
A good example would be if you want to send a set of 3 emails after someone opts in for your Squeeze page offer. You would create 3 Auto Responders, and a Sequence to group these 3 Emails. You can choose to fire off each email after a certain number of days after the first one is sent. You can also tell MR to stop sending or start sending campaigns depending on actions taken in landing pages, but more on this in the landing page editor section of the documentation.
Lets look at the Sequence and Auto Responder Sections of MR for a further breakdown:
As mentioned above, Sequences are like a folder, that hold a series of emails you wish to send to a lead. You should rarely need to access the Sequences Menu item, as you can create new seqences as you create new emails and landing pages. A sequence has just a few settings:
Per above, these are the actual Automatically Sent Emails that will fire off per the delays you set when creating them. Below is a screen shot of the email creation screen and a breakdown of its options:
At the top of the responder interface you have the standard save, cancel buttons, as well as a special feature "Save as Template". This is VERY useful if you want to setup your own templates/styles of emails. You can write a basic email and add a signature or style, and by pressing SAVE AS TEMPLATE, you can save it for easy use later when creating your emails.
That is about all you will need to know for now in regards to creating your own email auto responders and sequences. We will be adding more templates, and further mail send timing features and much more in the upcoming releases!